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| Bogue, Joe; Sorenson, Douglas. |
| New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge effectively, as well as a lack of knowledge management between functional disciplines involved in the NPD process. This research explored the concept of managing customer knowledge at the early stages of the NPD process, through the use of advanced concept optimisation methods, and applied it to the development of a range of functional beverages. A conjoint - based survey was administered to four hundred customers in Ireland. This research identified two hypothetical... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Knowledge Management; New Product Development; Functional Beverages; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10078 |
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