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| Rosa, Franco. |
| Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first part is dedicated to description of specialty foods for their capacity to create new niche markets. The MEC theory is introduced to explain the relations between attributes and consumers' perceptions of secondary needs revealed as benefit and values. The second part is dedicated to the empirical investigation of demand of a drink obtained from the "Olivello spinoso" a spontaneous plant. Empirical... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand; Mean-End Chain; Multivariate analysis; Specialty products; Niche market; Customer satisfaction; SEM; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/24966 |
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| Clemens, Roxanne. |
| Declining grain prices, cyclical livestock prices, changing consumer preferences, and intense international competition for agricultural commodity markets have created a need for alternative production and marketing strategies. Iowa producers striving to break away from commodity production and to develop more lucrative value-added and niche markets must figure out how to increase both the consumer appeal and economic value of their products. Even if mild, sweet spring onions were a major cash crop in Iowa, producers could not market them as Vidalia onions. A legislated geographical limitation on supply is part of the success of Vidalia onions as an internationally recognized, branded product that can command a price premium in supermarkets across the... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Federal marketing order; Niche market; Retail price premium; Trademark; Vidalia onions; Marketing; Production Economics; Agribusiness. |
| Ano: 2002 |
URL: http://purl.umn.edu/18709 |
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