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	Provedor de dados 31 (2) Autor Szakaly, Zoltan (2) Szente, Viktoria (2) Szigeti, Orsolya (2) Berke, Sz. (1) Palavra-chave Marketing (2) Nutritional benefits (2) Agribusiness (1) Agricultural and Food Policy (1) Beef (1) Competition (1) Consumer preferences and attitudes (1) Consumption frequency (1) Demand and Price Analysis (1) Export (1) Food Security and Poverty (1) Marketing strategy (1) New product (1) Position (1) Rabbit (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2009 (1) 2006 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market 31 Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria. As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested... Tipo: Journal Article Palavras-chave: Beef; Rabbit; Consumer preferences and attitudes; Nutritional benefits; Consumption frequency; Agribusiness; Agricultural and Food Policy; Food Security and Poverty; Marketing. Ano: 2009 URL: http://purl.umn.edu/49229 The market analysis of branded, new generation hungaricums 31 Szakaly, Zoltan; Szigeti, Orsolya; Berke, Sz.; Szente, Viktoria. Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in cultivation of plants and in animal husbandry on plough- and grasslands. Hungary's share and its competitive position, however, decreased on European and world market in the past years. Therefore our research was focused on developing new animal products meeting the changing consumers' demands by their nutritional benefits and by their natural way of production. The study highlights four product s, namely goose - liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in omega - 3 fatty acids and selenium enriched eggs. The final goal is to form the basis of test - marketing... Tipo: Conference Paper or Presentation Palavras-chave: Export; New product; Nutritional benefits; Position; Marketing strategy; Competition; Demand and Price Analysis; Marketing. Ano: 2006 URL: http://purl.umn.edu/10040 Registros recuperados: 2 Primeira ... 1 ... Última

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