SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

The impact of generic advertising and the free rider problem: a look at the U.S. orange juice market and imports

Tipo: Report

Palavras-chave: Orange juice; Hedonic price; Pulp; Calcium; Agribusiness; Demand and Price Analysis.

Ano: 2001

URL: http://purl.umn.edu/52883

Brown, Mark G.; Lee, Jonq-Ying; Spreen, Thomas H..

Increased demand for an advertised product may increase price, which, in turn, may lead to a free rider problem where competitive imports increase and result in a smaller price increase than otherwise. A study of Florida Department of Citrus advertising for orange juice indicated that the free rider problem has notably limited the impact of advertising on price in the U.S. market. High U.S. orange juice demand, which in part has been a result of advertising, has attracted substantial amounts of orange juice imports. Imports have eroded the impact of advertising on price by an estimated two-thirds.

Tipo: Report

Palavras-chave: Orange juice; Imports; Advertising; Free rider problems; Agribusiness; Demand and Price Analysis.

Ano: 1995

URL: http://purl.umn.edu/52748

The Free Trade Area of the Americas and the Market for Processed Orange Products

Spreen, Thomas H.; Brewster, Charlene; Brown, Mark G..

The proposed Free Trade Area of the Americas would join the world’s two largest processed orange producing regions: Brazil and the United States. Because the United States currently imposes a sizeable tariff on imported processed orange products, there is concern by U.S. orange growers over possible adverse effects resulting from tariff elimination. A model of the world processed orange market is developed as a spatial equilibrium model with implicit supply functions based on the dynamic behavior of orange production. The model is used to estimate the impact of U.S. tariff elimination on U.S. production, grower and processor prices, and imports. The results suggest a sizeable price impact on U.S. producers if the tariff is eliminated.

Tipo: Journal Article

Palavras-chave: Orange juice; Spatial equilibrium; Tariffs; Trade; C61; F13.

Ano: 2003

URL: http://purl.umn.edu/37837

The Impacts of Flu/Cold Incidents and Retail OJ Promotion on OJ Demand

Substitution between domestic and imported orange juice and impacts of U.S. tariffs on prices and production

In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice.

Tipo: Report

Palavras-chave: Flu/cold incidents; Retail promotions; Demand; Orange juice; Agribusiness.

Ano: 2008

URL: http://purl.umn.edu/104326

Brown, Mark G.; Spreen, Thomas H.; Lee, Jonq-Ying.

A demand system model differentiating goods by product form and origin is developed to examine the impact of eliminating U.S. tariffs on orange-juice prices. An empirical analysis suggests a range of tariff impacts on prices depending on the degree of substitution between products. The model yielded similar results as alternative models when substitution was assumed to be relatively strong. In the long run, lower, without-tariff prices can be expected to lead to lower Florida orange planting and production levels. A sustained reduction in the U.S. OJ price of half the value of the FCOJ tariff is estimated to reduce orange planting levels by about 50% and orange production would declined by 24% by 2021-22.

Tipo: Report

Palavras-chave: Price; Tariffs; Orange juice; Product differentiation; Agribusiness; Demand and Price Analysis; International Relations/Trade.

Ano: 2001

URL: http://purl.umn.edu/52888

History of U.S. orange juice tariff

THE ROLE OF BRAZIL IN THE WORLD ORANGE JUICE MARKET: A THREAT POSED BY CVC

Brown, Carolyn.

Tipo: Report

Palavras-chave: Tariff; Orange juice; International Relations/Trade.

Ano: 2001

URL: http://purl.umn.edu/52886

Fernandes, Waldir B.; Spreen, Thomas H..

The role of the processed citrus industry of Brazil, the largest world orange juice producer, is discussed with reference to CVC (citrus variegated chlorosis), a bacterial disease that affects one-third of the Brazilian tree inventory. Scenarios are analyzed via a spatial equilibrium model on the impact of increased/decreased CVC incidence.

Tipo: Conference Paper or Presentation

Palavras-chave: Brazil; CVC; Orange juice; Xylella; International Relations/Trade.

Ano: 2002

URL: http://purl.umn.edu/19746

Modeling consumer's perception of orange juice

Gao, Xiaoming; Lee, Jonq-Ying.

A multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice. Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice. Results also suggest that selected socioeconomic variables were important determinants of consumer perception.

Tipo: Report

Palavras-chave: Orange juice; Advertising recall; Multiple indicator and multiple cause model; Demand and Price Analysis.

Ano: 1992

URL: http://purl.umn.edu/52724

A study of U.S. orange juice imports and exports

Long-Run Impact of Orange-Juice Generic Advertising

Tipo: Report

Palavras-chave: Orange juice; U.S.; Imports; Exports; Rotterdam price; Agribusiness; Demand and Price Analysis; International Relations/Trade.

Ano: 2004

URL: http://purl.umn.edu/52895

Impact of U.S. duty drawback on the demand for orange juice

This paper discusses the long-run impact of generic advertising for orange juice in the United States.

Tipo: Report

Palavras-chave: Generic advertising; Orange juice; United States; Agribusiness.

Ano: 2006

URL: http://purl.umn.edu/36835

Brown, Mark G.; Fernandes, Waldir B.; Spreen, Thomas H.; Lee, Jonq-Ying.

A demand system model differentiating goods by origin is developed to examine impacts of duty drawback on U.S. orange juice exports and prices. An empirical analysis suggests that on average duty drawback has increased annual orange juice exports by about 16.5 million SSE gallons or 11% of export sales, and has supported the U.S. price of orange juice by about 2 cents per gallon. Not all benefits of duty drawback go to exporters. Importers who own drawback credits but do not export product may realize benefits by selling their credits to exporters. The analysis suggests these benefits effectively reduce by the U.S. orange juice tariff, positively impacting imports and negatively impacting the U.S. price.

Tipo: Report

Palavras-chave: Duty drawback; Orange juice; Demand; Agribusiness; Demand and Price Analysis; International Relations/Trade.

Ano: 2003

URL: http://purl.umn.edu/52894

Estimates of Promotional Impacts on Orange Juice and Grapefruit Juice Demand Based on Time Series and Cross-Sectional Data

Estimates of FOB prices for NFC and FCOJ, and Retail-FOB Price Margin Relationships

The cross-section and time series model used in this study yielded a number of important estimates for OJ and GJ demand. The own- and cross-price elasticities were, in general, similar to those found in past studies. The dummy variable estimates to control for city size, seasonality and other city specific trends appear reasonable, suggesting this modeling approach, and perhaps other variants, is useful for analyzing combined city data over time. The promotional estimates of the study support previous findings that featuring and displays significantly increase demand. Features and displays together have the largest impact. Price discounts have the smaller impacts but their magnitudes are larger than found in previous studies. Finally, although both...

Tipo: Report

Palavras-chave: Pooling; Cross-section; Time-series; Orange juice; Grapefruit juice; Agribusiness.

Ano: 2009

URL: http://purl.umn.edu/104333

Study of impacts of orange juice ads on Schnucks grocery store sales and customers

This report provides estimates of FOB prices for FCOJ and NFC orange juices, and examines associated retail-FOB margins for these product forms.

Tipo: Report

Palavras-chave: FCOJ; NFC; Orange juice; FOB-retail price margins; Agribusiness.

Ano: 2010

URL: http://purl.umn.edu/104347

Generic advertising impact on demand for orange juice

Tipo: Report

Palavras-chave: Advertising; Orange juice; Schnucks; Agribusiness; Demand and Price Analysis.

Ano: 1994

URL: http://purl.umn.edu/52738

Advertising impacts on demand for orange juice -- May 2003

Tipo: Report

Palavras-chave: Generic advertising; Orange juice; Agribusiness; Demand and Price Analysis.

Ano: 2001

URL: http://purl.umn.edu/52881

The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry

Tipo: Report

Palavras-chave: Generic advertising; Orange juice; Demand; Lagged advertising effect; Agribusiness; Demand and Price Analysis.

Ano: 2003

URL: http://purl.umn.edu/52893

Brown, Mark G.; Spreen, Thomas H..

This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on...

Tipo: Journal Article

Palavras-chave: Orange juice; Returns to research; Advertising; Agribusiness; Food Security and Poverty.

Ano: 2010

URL: http://purl.umn.edu/91140

Snowfall depth and the demand for orange juice

Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand

Tipo: Report

Palavras-chave: Demand; Orange juice; Snowfall depth; Demand and Price Analysis.

Ano: 2000

URL: http://purl.umn.edu/52829

Lee, Jonq-Ying; Brown, Mark G..

Tipo: Journal Article

Palavras-chave: Retail promotion; Flu; Cold; Orange juice; Demand; Marketing.

Ano: 2009

URL: http://purl.umn.edu/59242

The impact of the reduction in Australian orange-juice tariff