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	Provedor de dados AgEcon (1) Autor Marchant, Mary A. (1) Peng, Xuehua (1) Qin, Xiang Dong (1) Zhuang, Jun (1) Palavra-chave China (1) Consumer/Household Economics (1) Factor analysis (1) Livestock Production/Industries (1) Livestock products (1) Ordered-probit model (1) Mais... Tipo do documento Journal Article (1) Ano 2005 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Chinese Consumers' Preferences for Livestock Products AgEcon Peng, Xuehua; Marchant, Mary A.; Qin, Xiang Dong; Zhuang, Jun. This research surveyed over 784 Chinese consumers in Shanghai and Nanjing in 2001 and 2002, evaluating their preferences for livestock product attributes using ordered-probit models and factor analyses. Empirical results confirm the heterogeneity of Chinese livestock retail markets and suggest that livestock distributors should focus on Chinese female consumers and young consumers considering cooking convenience as a key attribute. Chinese consumers with higher incomes placed less importance on product price and shopping environment and more importance on product quality and brand name. Highly-educated Chinese consumers placed more importance on the brand name attribute. Our findings also indicate that it is crucial for U.S. livestock exporters to create... Tipo: Journal Article Palavras-chave: China; Factor analysis; Livestock products; Ordered-probit model; Consumer/Household Economics; Livestock Production/Industries. Ano: 2005 URL: http://purl.umn.edu/8134 Registros recuperados: 1 Primeira ... 1 ... Última

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