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Ordering effects and strategic response in discrete choice experiments AgEcon
Scheufele, Gabriela; Bennett, Jeffrey W..
This study explores ordering effects and response strategies in repeated binary discrete choice experiments (DCE). Mechanism design theory and empirical evidence suggest that repeated choice tasks per respondent introduce strategic behavior. We find evidence that the order in which choice sets are presented to respondents may provide strategic opportunities that affect choice decisions (‘strategic response’). The findings propose that the ‘strategic response’ does not follow strong cost-minimization but other strategies such as weak cost-minimization or good deal/ bad deal heuristics. Evidence further suggests that participants, as they answer more choice questions, not only make more accurate choices (‘institutional learning’) but may also become...
Tipo: Report Palavras-chave: Discrete choice experiments; Incentive compatibility; Mixed logit models; Ordering effects; Repeated binary choice task; Response strategies; Environmental Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/107743
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Modelling heterogeneity in response behaviour towards a sequence of discrete choice questions: a probabilistic decision process model AgEcon
McNair, Ben J.; Heshner, David A.; Bennett, Jeffrey W..
There is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Decision processes (or heuristics) such as value learning and strategic misrepresentation have been offered as explanations for these results. While a few studies have tested these heuristics as competing hypotheses, none has investigated the possibility that each explains the response behaviour of a subgroup of the population. In this paper, we make a contribution towards addressing this research gap by presenting a probabilistic decision process model designed to estimate the proportion of...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment; Decision process; Ordering effects; Strategic response; Willingness to pay; Research Methods/ Statistical Methods; C25; L94; Q51.
Ano: 2011 URL: http://purl.umn.edu/100585
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