|
|
|
|
|
| Owusu, Victor; Owusu, Michael Anifori. |
| This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model to address the zero willingness to pay responses in the sample data. As much as 71% of the consumers are willing to pay over 50% price premiums for organic vegetables and over 82% are willing to pay 1%–50% price premiums for organic fruits. The empirical results indicate that human capital, product attributes and consumer perception influence consumers’ willing to pay for organic food products. The estimated market potential for organic fruit is GH¢32,117,113 (US$... |
| Tipo: Journal Article |
Palavras-chave: Willingness to Pay; Price Premium; Organic Products; Consumer Perception; Market Potential; Africa; Crop Production/Industries. |
| Ano: 2010 |
URL: http://purl.umn.edu/95955 |
| |
|
|
| Colom-Gorgues, Antonio. |
| In this work it explains the actual situation of organic production and marketing in Spain, studying and analyzing their evolution in the last decade of anterior century and in the first years of the new millennium. In Spain, organic production began in 70's with pioneers in Catalonia, Murcia Region and other zones. It was in 90's when it was observed a great increase in organic surfaces. A very interesting and critic date is that at the moment, more of 80% of organic products it is exporting to other European countries, USA and others foreign markets, and it is necessary a new marketing strategies and innovations to structure the organic market, give a new information to consumers, improve the investment in relation between retailers and this consumers,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing Innovation; Organic Products; Quality and Safety Food; Organic product marketing; Agribusiness; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10114 |
| |
|
|
|
