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| Costa, Francisco Jose da; Montefusco, Davi; Lima, Marcelo Correia. |
| The aim of the study was to analyze the relations between the issues of satisfaction, commitment, identification and word of mouth. The study was based on a theoretical gap detected in the relations between these concepts and seeks to present some contributions regarding, specifically, organic food consumption. From a review of the literature, six hypotheses were made. To assess the hypotheses, field work was conducted among 134 organic food consumers in Fortaleza, Ceará state. In order to test the hypotheses, statistical regression analysis was used After the statistical analysis, the main conclusions were: (1) the relation between satisfaction and word of mouth, in the organic food sector, is partial when analyzed together with consumer identification;... |
| Tipo: Journal Article |
Palavras-chave: Word of mouth; Satisfaction; Commitment; Identification; Organic food.; Agribusiness; Agricultural Finance; Industrial Organization. |
| Ano: 2009 |
URL: http://purl.umn.edu/90422 |
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| Tacconi Neto, Ernesto Alexandre; Martins Ramos, Anatalia Saraiva; da Silva Tacconi, Marli de Fatima Ferraz. |
| The Brazilian organic market has been growing year by year, and it is important for the country because its production system preserves the environment, besides creating employments and income for rural workers. For this, it is necessary that these producers define ways of competing in the market, focusing on aspects that really add value to the clients. The objective of this research was to investigate, based on the rural producer’s perceptions, factors which affect the competition in the production of organic foodstuffs in the state of Rio Grande do Norte. This study can be classified as an applied research study, with descriptive objective and quantitative approach. The instrument used was the form, which aimed to research on the producers of organic... |
| Tipo: Journal Article |
Palavras-chave: Competitividade; Produto orgânico; Produtor rural; Alimento orgânico; Competitiveness; Organic product; Rural producer; Organic food.; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2010 |
URL: http://purl.umn.edu/102015 |
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