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Organics, trust, and credibility: a management and media research perspective Ecology and Society
Rittenhofer, Iris; School of Business and Social Sciences, Aarhus University; iri@bcom.au.dk; Povlsen, Karen Klitgaard; Department of Aesthetics and Communication, Aarhus University; karenklitgaard@hum.au.dk.
Our purpose was to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme “MultiTrust” subprojects. Both projects explore the explanatory value of trust and credibility for the success of organic labels in the fields of management research and media research. Our key objectives were to critically scrutinize the trust and credibility constructs applied in each of these two fields, to reflect on their explanatory value in the performance of organics from both a management and media perspective, and to set out an agenda for future interdisciplinary research. We conclude that relations between organic...
Tipo: Peer-Reviewed Reports Palavras-chave: Credibility; Customer; Management; Media; Organic food; Organic labels; Trust.
Ano: 2015
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