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RECENT GROWTH PATTERNS IN THE U.S. ORGANIC FOODS MARKET AgEcon
Dimitri, Carolyn; Greene, Catherine R..
Organic farming is one of the fastest growing segments of U.S. agriculture. As consumer interest continues to gather momentum, many U.S. producers, manufacturers, distributors, and retailers are specializing in growing, processing, and marketing an ever-widening array of organic agricultural and food products. This report summarizes growth patterns in the U.S. organic sector in recent years, by market category, and describes various research, regulatory, and other ongoing programs on organic agriculture in the U.S. Department of Agriculture.
Tipo: Report Palavras-chave: Organic agriculture; Organic farming systems; Organic marketing; Organic marketing channels; Certified organic acreage and livestock; Price premiums; National organic rules; Specialty agriculture; High-value crops; USDA research; Marketing.
Ano: 2002 URL: http://purl.umn.edu/33715
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The Role of Contracts in the Organic Supply Chain: 2004 and 2007 AgEcon
Dimitri, Carolyn; Oberholtzer, Lydia; Wittenberger, Michelle.
Organic food products are excellent candidates for contract production and marketing because they are produced using a distinct process and are in high demand. This report summarizes survey data on contracting in the organic sector, addressing the extent of contracting, the rationale for using contracts, and contract design for select commodities. The central survey data were collected from certified organic handlers (intermediaries)in the United States who marketed and procured organic products in 2004 and 2007. Contracting is widespread in the organic sector, and, in 2007, firms used contracts most frequently to secure organic products essential to their business and to source products in short supply. Large firms were more likely to use contracts for...
Tipo: Report Palavras-chave: Organic supply chain; Contracts; Organic marketing; Organic procurement; Intermediaries; Certified organic handlers; Contract design; Certified organic; Agribusiness; Marketing.
Ano: 2010 URL: http://purl.umn.edu/102762
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Local Marketing of Organic Food by Certified Organic Processors, Manufacturers, and Distributors AgEcon
Dimitri, Carolyn; Jaenicke, Edward C.; Oberholtzer, Lydia.
Local organic food is garnering new interest. Using new data from a national survey of certified organic intermediaries, we examine local markets for organic food and assess which firms are likely to market locally. Approximately 25% of survey respondents primarily market their products locally, and 15% of the value of organic food (at the intermediate level) is sold locally. Larger firms are less likely to market locally, firms that handle a greater share of organic products are more likely to market locally, and the likelihood of marketing locally is lower the longer a firm has been certified organic.
Tipo: Journal Article Palavras-chave: Local food; Local organic food; Organic handlers; Organic intermediaries; Organic marketing; Agribusiness; Environmental Economics and Policy; Marketing.
Ano: 2008 URL: http://purl.umn.edu/90640
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Perspectives of small retailers in the organic market: Customer satisfaction and customer enthusiasm AgEcon
Bolten, Jan; Kennerknecht, Raphael; Spiller, Achim.
In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of management ratios of 12 organic food shops in Germany. The results show that customer satisfaction is a relevant key to sales performance. Regression analysis reveals that overall customer satisfaction accounts for 32 % of sales per square meter sales area. An additional factor analysis identifies service and product quality as main determinant s of customer satisfaction. Consumer s consider the freshness of fruit and vegetables as representative for the quality of...
Tipo: Conference Paper or Presentation Palavras-chave: Retail marketing; Success factor; Organic marketing; Regression analysis; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/10042
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The Influence of Local Selling Decisions on Organic Farm Incomes AgEcon
Park, Timothy A.; Lohr, Luanne.
Abstract: This paper examines the factors that influence earned income of organic farmers given their decisions to engage in local selling. The model explicitly accounts for the sorting of producers across different levels of commitment to local sales on the basis of both observable and unobservable heterogeneity. The significant selectivity coefficients confirm that when producers choose to market organic products primarily through local outlets, earnings are overestimated (biased upward) if the selectivity corrections are neglected. Positive selection effects are present for farmers most intensively involved in local sales, contributing to higher earnings on average for these producers.
Tipo: Conference Paper or Presentation Palavras-chave: Organic marketing; Local food; Selectivity bias; Ordered probit; Agribusiness; Marketing; L25; L81; J24.
Ano: 2010 URL: http://purl.umn.edu/61029
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