| Although organic meat consumption has recently shown a great percentage growth in some EU countries, different problems have risen in order to supply the markets with adequate levels of organic meat, especially in countries like Italy, where conventional meat production is mostly based on very intensive methods. The first part of this paper is a review of the production and market situation of organic meat in Italy, whereas the second is a preliminary attempt of examining the structural features and the marketing strategies of a pioneer group of firms which have begun to produce and/or to process and market different types of organic meat in the Veneto Region, the most important area for the production of conventional meat in Italy. Besides some... |
