| In this work it explains the actual situation of organic production and marketing in Spain, studying and analyzing their evolution in the last decade of anterior century and in the first years of the new millennium. In Spain, organic production began in 70's with pioneers in Catalonia, Murcia Region and other zones. It was in 90's when it was observed a great increase in organic surfaces. A very interesting and critic date is that at the moment, more of 80% of organic products it is exporting to other European countries, USA and others foreign markets, and it is necessary a new marketing strategies and innovations to structure the organic market, give a new information to consumers, improve the investment in relation between retailers and this consumers,... |
