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Consumer's WTP for Environment-Friendly Production Methods and Collective Reputation for Place of Origin: The Case of Val di Gresta's Carrots AgEcon
Scarpa, Riccardo; Thiene, Mara; Marangon, Francesco.
This paper investigates preferences for various environment-friendly production system for carrots using discretechoice multi-attribute stated-preference data amongst buyers and explore the effect of collective reputations from growers of an Alpine valley known to be completely dedicated to organic production. Results show that buyers distinctly recognize only organic production as a production system different from the conventional one, and there is some evidence of recognition of collective reputation. As well as for marginal utility of income, substantial unobserved heterogeneity is found for many skin imperfections, origin from the organic Alpine valley and the organic production methods. The implied sample distributions of WTP for each of these random...
Tipo: Conference Paper or Presentation Palavras-chave: Choice modelling; Mixed logit; Organic products; Marginal utility of income; Unobserved taste heterogeneity; Status-quo bias; Heteroskedasticity; Crop Production/Industries; Environmental Economics and Policy; C15; C25; Q13; Q18.
Ano: 2006 URL: http://purl.umn.edu/25637
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Consumers' behaviours and attitudes toward healthy food products: The case of organic and functional foods AgEcon
Annunziata, Azzurra; Pascale, Paola.
Over the last decade consumers’ health consciousness is becoming an important factor driving the agrofood market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Consequently, the food industry has reacted to this trend by developing a growing variety of new products with health-related claims and images, including organic and functional foods that are selected by consumers for their health-promoting properties. Currently, the healthy foods and drinks market is performing well, in terms of innovation and market penetration; healthy foods in Europe have a turnover of € 5.7 billion. Different researches conclude that a better understanding of consumers' perception of healthy foods and its...
Tipo: Conference Paper or Presentation Palavras-chave: Functional foods; Organic products; Cluster analysis; Agricultural and Food Policy; Consumer/Household Economics.
Ano: 2009 URL: http://purl.umn.edu/57661
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The Supply Chains of Organic Products: An Empirical Analysis of the Processing Sector in Six EU Mediterranean Regions AgEcon
Banterle, Alessandro; Peri, Massimo.
The paper considers six EU Nuts II regions (Lombardy and Tuscany for Italy, Rhone-Alpes and Paca for France, Catalunya and Murcia for Spain) and studies the processing sector of organic products, investigating its links with agriculture and the retailing sector. The choice of these regions is due to the fact that the analysis is linked to a European project concerning cohesion among Mediterranean countries. The purpose is to analyze the processing sector of organic products in terms of firm capabilities to perform a quality management strategy and to analyze the vertical coordination in the organic supply chains. The survey was carried out on a sample of 304 firms stratified on the basis of the six regions involved in the study. Results showed the...
Tipo: Conference Paper or Presentation Palavras-chave: Organic products; Processing and retailing; Food quality; EU regions; Industrial Organization.
Ano: 2007 URL: http://purl.umn.edu/9426
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A certificação orgânica como fator estratégico na governança das transações no mercado de alimentos AgEcon
Cesar, Aldara da Silva; Batalha, Mario Otavio; Pimenta, Marcio Lopes.
Food consumers are, in general, concerned with acquiring healthy food which does not pose risks to their health. These preferences are directly related to the way the economic agents organize themselves inside the food sector. In this context, the organic products’ share in the food market is rising considerably, mainly because they consist not only of a healthier product, but also because they contribute positively to the environment. Nevertheless, these characteristics are not immediately observed by the consumers, which makes the certification process an essential mechanism not in the transaction process but also in gaining the confidence of several markets. This article lists some advantages and disadvantages of the certification process raised in the...
Tipo: Journal Article Palavras-chave: Certification; Transaction costs; Organic products; Organic production; Agribusiness; Agricultural Finance; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/61715
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PRODUCTOS ORGÁNICOS; AGRONEGOCIO EXITOSO EN MÉXICO AgEcon
Martinez Salazar, Gerardo M.; Oaxaca Torres, Jesus; Guerra Martinez, Rodrigo.
In this research, we present information about the valuable net analysis of organic products in Mexico, especially in the exportation business net. The first instrument of this analysis was applied to 108 organic farmers and/or exporters with the objective to know some economics aspects and opinion about expectations of organic market and governmental intervention. In the other hand to visualize of contrast opinion was diligent a second instrument to know the opinion of investigators, certifies, organic farmers, exporters, civil servants and agronomy and adjacent students with respect to SWOT analysis framework for organic agriculture in Mexico. As a result of this, we obtained data about sales volume, margin profit, diversity of exportation destinies,...
Tipo: Journal Article Palavras-chave: Agribusiness; Valuable net; Organic products; Market; Exportation and SWOT analysis..
Ano: 2011 URL: http://purl.umn.edu/99467
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Evaluation of the potential interest of Italian retail distribution chains for Kamut-based products AgEcon
Canavari, Maurizio; Lombardi, Pamela; Spadoni, Roberta.
Kamut® is a registered trademark cereal (an organic crop) whose origins are much older; it has Egyptian origins and at the present time it is grown in different areas of the world (mainly in Montana and Canada), but considering the agronomic requirements of this crop, the tests in Thailand are the most reliable. Evaluation of the interest of retail distribution chains for Kamut-based products belongs to the researches regarding the evaluation of the quality food products trade. In this case, countries involved are Thailand, one of the most important producers, and Italy, one of the most important market of the EU. Qualitative analysis technique was the most appropriate tool. This survey consisted of in-depth semi-structured interviews directed at Italian...
Tipo: Conference Paper or Presentation Palavras-chave: Organic products; Quality food products; International trade; Italian large scale retail; Qualitative analysis technique; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/7854
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Supply Chain of Organic Products in Bulgaria AgEcon
Mishev, Plamen Dimitrov; Stoyanova, Zornitsa D..
The market of organic products in Bulgaria enlarged significantly in the last few years. Although the share of organic food products in general food market in the country is relatively small-less than 5 %, the total area under organic products in Bulgaria/cultivated and wild collected/ is more than 250 thousand ha. The development of organic production is considered for one of the priority for development of the agricultural sector and food market. One of the factors considered to an obstacle for development of organic farming are the problems in the supply chain of organic products. The paper will provide a comprehensive overview of current status and prospects for development of organic food chain. It will be based on a research utilized the primary data...
Tipo: Conference Paper or Presentation Palavras-chave: Supply chain; Organic products; Food market.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58092
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Analysis of Marketing Margins in Eco-Labeled Products AgEcon
Carambas, Maria Cristina D.M..
This article aims to explain the marketing margins in the eco-labeled products market in Thailand and the Philippines. It focuses on labeled organic agricultural commodities that are commonly exported especially in Europe, which has demand for this type of products. Understanding the interplay of economic variables influencing marketing margins in the eco-labeled market as compared to its conventional counterpart is relevant in understanding how this growing niche market works. The analytical framework developed by Gardner (1975) was used in the analysis to provide a basic understanding of how marketing margins behave. Econometric results show that changes in demand rather than the changes in supply explain most of the variations in margins particularly in...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing margins; Price spread; Organic products; Eco-labeling; Q12; Q13; M31; L11.
Ano: 2005 URL: http://purl.umn.edu/24600
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Splitting consumer's willingness to pay premium price for organic products over main purchase motivations AgEcon
Cicia, Gianni; Del Giudice, Teresa; Ramunno, Ilaria; Tagliafierro, Carolina.
Recently, Italian agriculture has been widely characterised by the increasing number of farms and land converting to organic farming. In the slow process of shifting from a "niche" to a broader consumption in the organic products market deep differences between conventional and organic production, distribution and consumption became evident. In such a context, the consumer's behaviour about organic products analysis transpires to be complex as it involves either social - economic and psychographic characteristics. In order to address this issue a research has been carried out in two steps: in the first one, a qualitative analysis step, 45 consumer s of organic products were interviewed by phone using laddering techniques; then, in the second quantitative...
Tipo: Conference Paper or Presentation Palavras-chave: Organic products; Preference analysis; Laddering interviews; Choice model; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/10057
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Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse AgEcon
Simons, Johannes; Vierboom, Carl; Harlen, Ingo.
According to several surveys organic products widely meet consumers demand, but the corresponding market share in Germany is less than 2,5 %. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefore aims at investigating the implications of the image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the results refer to Germany and can be summarized...
Tipo: Journal Article Palavras-chave: Image research; Organic products; Morphological market research; Demand and Price Analysis; Marketing.
Ano: 2001 URL: http://purl.umn.edu/98891
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Consumers WTP for Wine with Certified Origin: Latent Classes Based on Attitudinal Responses AgEcon
Scarpa, Riccardo; Thiene, Mara; Galletto, Luigi.
This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. We find evidence of 4 different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and sample the population in the area of production. For each preference-class we estimate a class-specific WTP equation for this wine, so as to estimate the class responsiveness of...
Tipo: Conference Paper or Presentation Palavras-chave: Latent Class Attitudinal model; Consumer preferences; Organic products; WTP; Unobserved heterogeneity; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/6689
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Organic Productions and Capacity to Respond to Market Signals and Policies: An Empirical Analysis of a Sample of FADN Farms AgEcon
Arfini, Filippo; Donati, Michele.
The paper approaches the problem of assessing the impacts of market and rural development policies oriented at stimulating the growth and spread of organic farming in Italy. From the methodological perspective, an innovative formulation of Pmp is presented and discussed; it is applied to a set of farms belonging to the FADN sample, specifically located in Emilia Romagna and Sicily. The Pmp model has the capacity to estimate the impact of policies on crops not yet present at the time the farm data was recorded. From the empirical standpoint, various sets of policies are simulated on cluster of farms both conventional and in course of conversion in organic production.
Tipo: Conference Paper or Presentation Palavras-chave: Organic products; PMP; CAP; Farm Management; Q12; C61; Q18; C38.
Ano: 2011 URL: http://purl.umn.edu/114229
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What are ‘true’ loyal consumers in the food sector? Insights from an empirical study AgEcon
Wettstein, Nadine; Hanf, Jon Henrich.
Because loyal consumers are less likely to switch to competitors and because they are more tolerant to increases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers. But what is consumer loyalty? The marketing literature emphasises that for “true loyalty” it is important to consider both consumers' purchasing pattern (i.e. repurchases) as well as the underlying attitudes of the consumers. Thus, true loyalty includes both a behavioural (purchase) component, which results in repeated purchases, and an attitudinal component, which results in a dispositional commitment to a product, a brand, or a company, and associates a unique value to it. However, considering the characteristics of food products and the...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer loyalty; Food sector; Survey; Organic products; Agricultural and Food Policy.
Ano: 2010 URL: http://purl.umn.edu/58141
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Consumers WTP for wine with certified origin: Latent classes based on attitudinal responses AgEcon
Scarpa, Riccardo; Thiene, Mara; Galletto, Luigi.
This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. We find evidence of 4 different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and sample the population in the area of production. For each preference-class we estimate a class-specific WTP equation for this wine, so as to estimate the class responsiveness of...
Tipo: Conference Paper or Presentation Palavras-chave: Latent Class Attitudinal model; Consumer preferences; Organic products; WTP; Unobserved heterogeneity; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/10046
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SISTEMAS DE DISTRIBUIÇÃO E COMERCIALIZAÇÃO DOS PRODUTOS ORGÂNICOS: UM ESTUDO EXPLORATÓRIO AgEcon
Graziano, Graziela Oste; Pizzinatto, Nadia Kassouf; Neto, Mario Sacomano; Graziano, Isabela Oste.
ESTE ARTIGO APRESENTA OS RESULTADOS DE UM ESTUDO SOBRE O SISTEMA DE DISTRIBUIÇÃO E COMERCIALIZAÇÃO DE PRODUTOS ORGÂNICOS NO INTERIOR DO ESTADO DE SÃO PAULO. A INVESTIGAÇÃO CONCENTRA-SE EM UM DOS COMPONENTES DO PROCESSO DE GESTÃO DA COMERCIALIZAÇÃO, A ATIVAÇÃO (UM DOS PRINCÍPIOS TEÓRICOS PROPOSTOS POR RAIMAR RICHERS (1972) E ADOTADO POR MEGIDO E XAVIER (1994) PARA A GESTÃO MERCADOLÓGICA NO AGRONEGÓCIO), QUE INCLUI DIVERSAS ATIVIDADES PARA ESTÍMULO À DEMANDA. ASSIM, A PESQUISA TEM COMO OBJETIVO ESTUDAR A DISTRIBUIÇÃO ENQUANTO ESTRATÉGIA PARA ATIVAÇÃO NO MARKETING DO AGRONEGÓCIO DE PRODUTOS ORGÂNICOS. FOI REALIZADO UM ESTUDO EXPLORATÓRIO PARA O LEVANTAMENTO DE INFORMAÇÕES A PARTIR DE DADOS SECUNDÁRIOS, E NUM SEGUNDO MOMENTO, APLICOU-SE UM QUESTIONÁRIO EM...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing; Distribuição; Produtos orgânicos; Estratégia; Agronegócio; Marketing; Distribution; Organic products; Strategy; Agribusiness; Marketing.
Ano: 2008 URL: http://purl.umn.edu/110033
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Preferences and willingness to pay for organic pears among high-income people in the Metropolitan Region of Santiago, Chile Ciencia e Investigación Agraria
Cerda,Arcadio A; García,Leidy Y; Tolosa,Francisco J; García,Valeska A.
The aim of this study is to determine the preferences and willingness to pay for organic pears among high-income people in the Metropolitan area of Santiago de Chile. To do this, the methods of conjoint analysis and contingent valuation were used. The study population was the Santiago Metropolitan Region in Chile. For the conjoint analysis, four attributes of pears were studied (variety, price, body, and production). For contingent valuation, subjects received a description of the organic production process vs. the conventional process and were then asked about their willingness to pay more per kilogram for pears produced organically. Both methodologies revealed a positive willingness to pay for pears. The estimated utility of each attribute level...
Tipo: Journal article Palavras-chave: Conjoint valuation; Contingent valuation; Organic products; Premium for organic products; Pyrus.
Ano: 2015 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202015000200005
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