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Taste and Visual Influences on Hispanic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef AgEcon
Luo, Jie; Mainville, Denise Y.; You, Wen; Nayga, Rodolfo M., Jr..
Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in Virginia participated in a laboratory experimental procedure where they visually examined and tasted pasture-fed and conventionally produced grain-fed beef, and then participated in a non-hypothetical Multiple Price Lists (MPL) experiment to determine their WTP. Hispanic consumers perceived significant differences between pasture-fed and grain-fed beef’s appearance and taste. Visual and taste acceptances are closely correlated to and significantly influence overall...
Tipo: Conference Paper or Presentation Palavras-chave: Pasture-Fed Beef; Experimental Economics; Multiple Price Lists; Preference; Willingness-to-pay; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing.
Ano: 2009 URL: http://purl.umn.edu/49457
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