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	Provedor de dados AgEcon (3) Autor Bruhn, Maike (2) Grebitus, Carola (2) Jensen, Helen H. (2) Yue, Chengyan (2) Banović, Marija (1) Cristina Monteiro, Ana (1) Fontes, Magda Aguiar (1) Lemos, Jose Pedro Cardoso (1) Madalena Barreira, Maria (1) Mais... Palavra-chave Food Consumption/Nutrition/Food Safety (3) Perceived quality (3) Consumption patterns (2) D12 (2) M3 (2) Q13 (2) Fresh food (1) Marketing (1) Milk (1) Objective quality (1) Ordered logit (1) Ordered logit model (1) Organic (1) PDO beef (1) Q130 (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2010 (1) 2007 (2) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Milk-Marketing: Impact of Perceived Quality on Consumption Patterns AgEcon Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, Helen H.. Consumers’ use of quality characteristics to make milk purchase decisions reveal opportunities to create successful marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers’ quality perception: the perception process, the physical product itself and the communication about it (Grunert et al., 1996). Beyond this background, this article analyzes the impact of certain quality characteristics and socio-demographics on consumption patterns regarding whole fat milk, skim milk and organic milk. These milks were chosen because of the increasing awareness of different fat contents in the meaning of lower fat contents being healthier and the increasing importance of the organic food market. Steenkamp’s... Tipo: Conference Paper or Presentation Palavras-chave: Milk; Marketing; Consumption patterns; Perceived quality; Ordered logit; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13; M3. Ano: 2007 URL: http://purl.umn.edu/7867 Are consumers beef quality perceptions in accordance with objective beef quality? AgEcon Banović, Marija; Cristina Monteiro, Ana; Lemos, Jose Pedro Cardoso; Madalena Barreira, Maria; Fontes, Magda Aguiar. The consumer has the final word in food choice, which is determined by his perceived quality. Within a project coordinated by the Faculty of Veterinary Medicine we tried to relate objective quality with the consumer quality evaluation. To do so, we have measured the expected and experienced quality of a sample of Portuguese consumers towards three types of beef (PDO, national and imported) at the shop, and compared this subjective evaluation with the beef objective quality. Results at the consumer level show that respondents perceived PDO beef to be of higher quality than the two other types of beef for different attributes and for overall quality at the shop location. In terms of objective quality results, the three types of beef showed highly similar... Tipo: Conference Paper or Presentation Palavras-chave: PDO beef; Perceived quality; Objective quality; Food Consumption/Nutrition/Food Safety; Q130. Ano: 2010 URL: http://purl.umn.edu/91680 What Affects Consumption Patterns of Organic and Conventional Products? AgEcon Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, Helen H.. Consumers show an increased interest in organic food today and a willingness to pay premium for organic products. In addition to price, changing attitudes and beliefs about food quality affect food choice. This article analyses the impact of attitudes, quality characteristics and socio-demographics on consumption of organic and conventional pork, potatoes and milk. The concept of ‘perceived quality’ provides the theoretical background. The data come from a consumer survey conducted in Germany in 2004 (n=260). An ordered logit model was used for analysing the data. We observe clear differences in consumers’ use of certain quality characteristics as they perceive and evaluate conventional and organic fresh foods. Tipo: Conference Paper or Presentation Palavras-chave: Perceived quality; Consumption patterns; Fresh food; Organic; Ordered logit model; Food Consumption/Nutrition/Food Safety; D12; Q13; M3. Ano: 2007 URL: http://purl.umn.edu/9819 Registros recuperados: 3 Primeira ... 1 ... Última

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