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Registros recuperados: 4
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Credibility of Collective Brand as a Source of Equity: An Empirical Application for Spanish Wine Market AgEcon
Dopico, Domingo Calvo; Blazquez, F.; Tudoran, Alina.
The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of this differentiation by consumers will not happen by complying with certain standards or technical specifications, but rather it has to be perceived by consumers. Unlike experts, consumers cannot easily know which properties are intrinsic to products, which are those that give them their quality. There is, thus, a problem of uncertainty regarding the quality of products. This problem becomes more complex when consumers are faced with many alternatives of a similar...
Tipo: Conference Paper or Presentation Palavras-chave: Collective brand; Quality; Perceived risk; Equity; Consumer Behaviour; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58009
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Consumer Willingness to Pay for Organic Products in Urban Turkey AgEcon
Akgungor, Sedef; Miran, Bulent; Abay, Canan.
The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous research in Turkey contends that Turkey organic food exports are growing and that there is a small but growing domestic market. A lacking component of the prevailing studies is that none of the studies have focused on the cosmetic quality component of organic products. Another aspect that is missing in the previous studies is that it is not possible to make inferences for the Turkish urban consumers due to designs in sampling and population definition. The aim of...
Tipo: Conference Paper or Presentation Palavras-chave: Organic fruits and vegetables; Consumer preferences; Willingness to pay; Perceived risk; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7872
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Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables AgEcon
Lagerkvist, Carl Johan; Hess, Sebastian; Ngigi, Marther W.; Okello, Julius Juma.
Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market categories, while also considering the explanatory role of trust and behavioral, psychological, and socio-demographic covariates. Results show that willingness to pay is market-specific and multi-faceted, with trust and perceived risks as important drivers, while income plays only a subordinate role. We conclude that policy makers should aim to reduce asymmetric information within the value chain without raising food prices such that safer vegetables would become...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Perceived risk; Willingness to pay; Regression tree; Urban agriculture; Crop Production/Industries; Food Consumption/Nutrition/Food Safety.
Ano: 2011 URL: http://purl.umn.edu/114409
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Managing Perceived Risks through Supply Chain Relationships: An Empirical Study of the UK Beef Sector AgEcon
Hornibrook, Susan A.; Fearne, Andrew.
This study offers an alternative to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal-Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. Using a supply chain methodology, empirical evidence is presented of the perceived risks, associated management strategies and benefits for all members, including consumers/customers, for two co-ordinated supply chains for own brand fresh beef products in the UK, one in the retail sector and one in the foodservice sector. The results conclude that the establishment of the two co-ordinated supply chains reduces perceived risk for consumers and each participating...
Tipo: Conference Paper or Presentation Palavras-chave: Contractual relationships; Perceived risk; Agency theory; Agribusiness; Livestock Production/Industries; Risk and Uncertainty.
Ano: 2006 URL: http://purl.umn.edu/7724
Registros recuperados: 4
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