|
|
|
|
| |
|
|
| Soares,Jussara Calmon Reis de Souza. |
| Analyses of drug advertising reveal important social and cultural values and attitudes at a certain point in history. The purpose of this paper was to investigate how pharmaceutical industry communicates with pharmacists in Brazil, using drug promotion as a valuable tool. The point of departure was the analysis of a series of drug advertisements published in three Brazilian technical journals targeted at pharmacists and other health professionals. For the present study, the focus was on the content of the messages directed to pharmacists, in order to critically analyze the role attributed to these professionals as portrayed by the ads, and to discuss it in the context of pharmaceutical care. The collection and analysis of the data followed Anvisa's... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Drugs/advertising; Pharmacists; Pharamceutical care. |
| Ano: 2011 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502011000400004 |
| |
|
|
| Hodur, Nancy M.; Leistritz, F. Larry. |
| A pharmacist shortage, mail and internet competition, thinning margins, and third-party payer issues are some of the issues challenging community pharmacies. Those challenges have raised concerns about the long-term viability of independent community pharmacies, especially those in rural areas. In addition to a pharmacy's role in the delivery of prescription drugs, community pharmacies also play an important role in the state and local economies, again, especially in rural communities. Community pharmacies consistently have been classified as a business that provides essential services. Because of the issues and challenges facing community pharmacies and their role as an essential service, this study was undertaken to quantify the economic contribution... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Economic impact; Pharmacy; Pharmacists; Drug stores; Health Economics and Policy. |
| Ano: 2007 |
URL: http://purl.umn.edu/23523 |
| |
|
|
|
