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	Provedor de dados AgEcon (1) Autor Boniface, Bonaventure (1) Palavra-chave Buyer-seller relationship (1) Cluster analysis (1) Dairy industry (1) Malaysia (1) Marketing (1) Price satisfaction dimensions (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última PRODUCER SEGMENTATION AND THE ROLE OF LONG-TERM RELATIONSHIP IN MALAYSIA’S MILK SUPPLY CHAINS AgEcon Boniface, Bonaventure. Research on buyer-seller relationships in the agricultural sector receives little attention. A growing body of evidence suggests that strong buyer-seller relationships facilitate more efficient supply chains. The long term relationship literature tends to treat suppliers as a homogenous group when attempting to identify motivations, strategies and incentives to enhance the quality of buyer-seller relationships. This article explores the role of long-term relationships between buyers and sellers in Malaysia’s dairy industry, taking into consideration the heterogeneous nature of the producers. Interviews with 133 producers provide the data for this study. Cluster analysis suggests two well-defined groups differing in terms of demographic characteristics and... Tipo: Conference Paper or Presentation Palavras-chave: Buyer-seller relationship; Price satisfaction dimensions; Cluster analysis; Dairy industry; Malaysia; Marketing. Ano: 2011 URL: http://purl.umn.edu/100532 Registros recuperados: 1 Primeira ... 1 ... Última

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