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	Provedor de dados AgEcon (1) Autor Hwang, Yun Jae (1) Roe, Brian E. (1) Teisl, Mario F. (1) Palavra-chave Conjoint analysis (1) Demand and Price Analysis (1) Genetically modified food (1) Price-quality relationship (1) Pricing strategy (1) Tipo do documento Journal Article (1) Ano 2006 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food AgEcon Hwang, Yun Jae; Roe, Brian E.; Teisl, Mario F.. We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical product choice scenarios. Statistical evidence is mixed across the three products investigated but suggests that survey respondents use price as a signal of the quality of GM products. Implications for firm strategy are discussed. Tipo: Journal Article Palavras-chave: Conjoint analysis; Genetically modified food; Pricing strategy; Price-quality relationship; Demand and Price Analysis. Ano: 2006 URL: http://purl.umn.edu/8209 Registros recuperados: 1 Primeira ... 1 ... Última

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