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| Zhuang, Yan; Dimitri, Carolyn; Jaenicke, Edward C.. |
| We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic milk; Private label; Sample selection; Agribusiness; Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2009 |
URL: http://purl.umn.edu/49207 |
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| Sckokai, Paolo; Soregaroli, Claudio. |
| In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on price strategies, recent theoretical papers conclude that private label development should cause a decrease in the price of national brands, while some empirical studies do not support this prediction. The aim of this study is to explore this empirical relationship for the Italian food retail sector, which is of special research interest, since it has undergone a dramatic change in the last 10 years. Using retail sales data, we build time series of market shares of prices of national brands and private labels for different dairy products and we... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Private label; Pricing; Retail sector; Dairy products.; Consumer/Household Economics; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10068 |
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| Goddard, Ellen W.; Freebairn, John W.; Griffith, Garry R.. |
| Some issues in the evaluation of generic promotion have received relatively little attention. The agricultural economics literature on brand versus generic advertising is often simple empirically and has not related well to the burgeoning marketing literature on brand/private label strategies. Conversely, that literature does not often consider the implication of the strategies for any but consumers, processors and retailers. Thus, there is a significant gap in terms of branding strategy implications for farmers, in spite of the fact that many farm groups and co-operatives feel that this should be their main marketing goal. This issue becomes more relevant for exporting countries such as Australia given the requirement for country-of-origin labelling in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Generic promotion; Brand promotion; Private label; Market power; Agribusiness; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/57871 |
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| Schroeter, Christiane; Cai, Xiaowei. |
| Over the past two decades, U.S. food retailers are providing more organic private label foods (PLs) which are directly competing with the National Brand (NB) products. From a policy perspective, an increased availability of high-quality PL products might provide consumers with a more affordable way to cover their produce consumption. Using a two-step Heckman selection model, we estimate the impact of purchase information, demographics, and food environment on the purchasing likelihood and expenditure shares of PL organic vs. conventional spinach. Results show that food context, most notably food availability, access, and adult obesity rate, significantly influences organic PL spinach choice. |
| Tipo: Presentation |
Palavras-chave: Brand Loyalty; Quality; Private label; Food Environment; Food Consumption/Nutrition/Food Safety; I18; D12; R23. |
| Ano: 2012 |
URL: http://purl.umn.edu/123197 |
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