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Registros recuperados: 20 | |
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Baltzer, Kenneth; Baker, Derek; Moller, Anja S.. |
The paper tests a number of hypotheses concerning branding behaviour of the food industry found in the literature. Based on a survey of 109 Danish food industry firms conducted in 2004, three aspects of branding strategies are analysed, i) the number of brands owned by the firm, ii) the number of brands introduced by the firm during the past year and iii) the percentage of sales obtained from production under private labels. Firms' branding behaviour is related to structural variables including firm size, degree of vertical integration, value added as well as firms' views on food chain organisation and competitiveness. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Brands; Private labels; Food industry; Survey; Marketing; Q13. |
Ano: 2005 |
URL: http://purl.umn.edu/24658 |
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Putsis, William P., Jr.; Cotterill, Ronald W.. |
Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated into the analysis. The former represents an important step in understanding the complete nature of private label and national brand interaction, while the latter is important for understanding the impact of the local retail environment on market behavior. IRI scanner data from 1991 and 1992 are used to estimate the three-equation system across 135 food product categories and 59 geographic markets. The results suggest that concentration at both the manufacturer and... |
Tipo: Working or Discussion Paper |
Palavras-chave: Competition; Private labels; Industrial organization; Demand and Price Analysis; Industrial Organization; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/25166 |
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Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P., Jr.. |
Recent research in marketing has focused on cross-category variation in the market share of private label products, while recent work in the economics and industrial organization literature has focused on the determinants of firm price setting behavior. In this paper, the authors develop a framework for estimating market share and price reaction equations simultaneously in an attempt to understand the nature of competitive interaction in the market for private label and branded grocery products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More specifically, the authors... |
Tipo: Working or Discussion Paper |
Palavras-chave: Private labels; Pricing; Competitive strategy; Promotion; Demand and Price Analysis; Marketing. |
Ano: 1996 |
URL: http://purl.umn.edu/25191 |
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Although consumer diets are being upgraded globally, food purchase patterns vary across countries based on income levels. Developing countries are registering rapid increases in retail sales of high-value foods, while developed countries are seeing a rise in sales of products that meet consumer demands for variety, food safety, and quality. To meet these increasingly varied needs, multinational food retailers and manufacturers are expanding their presence in developing countries, and food retailers and suppliers are adding value and differentiating their products in developed countries. The ongoing changes are driving food supply chains to adopt closer coordination between producers and retailers to facilitate customizing products to meet consumer demands.... |
Tipo: Report |
Palavras-chave: Global food markets; Retail market; Supply chains; High-value foods; Food manufacturers; Private labels; Industry concentration; Agribusiness; Industrial Organization. |
Ano: 2005 |
URL: http://purl.umn.edu/33751 |
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Cotterill, Ronald W.; Putsis, William P., Jr.. |
Formulating theoretical models inevitably requires various simplifications that assist in making analysis tractable and that facilitate deriving closed form solutions. While the strategic insights gained from theoretical models of market phenomena are often quite valuable, testing the theoretical assumptions made in these models can aid in assessing the broader applicability of the conclusions drawn. This is particularly true in the channels area, where the focus of research to date has largely been theoretical in nature. In an initial attempt to examine some of the assumptions made in previous theoretical research (e.g., Jeuland and Shugan 1983, McGuire and Staelin 1983, Choi 1991, Raju, Sethuraman and Dhar 1995), we focus on a limited set of issues.... |
Tipo: Working or Discussion Paper |
Palavras-chave: Pricing; Channels; Private labels; Competitive strategy; Demand and Price Analysis; Industrial Organization. |
Ano: 1998 |
URL: http://purl.umn.edu/25211 |
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Cotterill, Ronald W.; Putsis, William P., Jr.; Dhar, Ravi. |
In contrast to single-equation cross-sectional studies of private label share, developing a complete understanding of the nature of the competitive interaction between national brands and private labels requires an understanding of the determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and price for private labels and national brands. From the empirical results, two measures of market response are derived. The unilateral demand elasticity measures the pure own demand response, while the residual (or total) elasticity also captures the impact of competitive price reaction (Baker and Bresnahan 1985). When taken together, these provide important strategic insights into the pricing... |
Tipo: Working or Discussion Paper |
Palavras-chave: Competition; Competitive strategy; Private labels; Pricing; Demand and Price Analysis. |
Ano: 1999 |
URL: http://purl.umn.edu/25177 |
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Binkley, James K.; Canning, Patrick N.; Dooley, Ryan; Eales, James S.. |
This paper examines how consolidation in the marketing system affects prices for orange juice. We isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year period. The data provided little compelling evidence that consolidated markets engaged in non-competitive pricing behavior. Increased brand competition, particularly between private labels and leading national brands, did, however, appear to lower average market prices. |
Tipo: Report |
Palavras-chave: Consumer demographics; National brands; Orange juice; Price behavior; Private labels; Wholesaler concentration; Retailer concentration; Demand and Price Analysis; Industrial Organization. |
Ano: 2002 |
URL: http://purl.umn.edu/33659 |
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Registros recuperados: 20 | |
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