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Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst. |
This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate willingness-to-pay for processed food products (blackberry jam) that are differentiated with respect to their branding, the location of their production, certification as organically produced, branding as a product of a small family farming association, and carrying a State Proud certification. Although price is the most important single attribute influencing consumer choice for our sample, consumers also were willing to pay more for food products produced in their state or... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Choice experiment; Locally produced food; Organic foods; Product differentiation; Produce marketing; State Proud programs; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13. |
Ano: 2010 |
URL: http://purl.umn.edu/61026 |
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Eastwood, David B.; Brooker, John R.; Hall, Charles R.; Rhea, Alice J.; Estes, Edmund A.; Woods, Timothy A.. |
Produce growers in Kentucky, North Carolina, and Tennessee were surveyed in 2002 to gather information about their decision making in the areas of planting, postharvest handling, marketing, and expected changes. North Carolina has proportionately more respondents with large operations, and Kentucky and Tennessee were more similar and concentrated in smaller farms. Tennessee and Kentucky respondents were less likely to have engaged in activities that were associated with the commercial distribution system. Greater reliance on the commercial distribution system on the part of North Carolina growers is consistent with more produce export activity. |
Tipo: Journal Article |
Palavras-chave: Cooling; Direct markets; Postharvest handling; Produce marketing; Traceback; D30; D40; Q12; Q13; Q16; Q17. |
Ano: 2003 |
URL: http://purl.umn.edu/43205 |
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Abdulsalam-Saghir, P.B.; Akinola, M.O.; Abdulsalam, S.A.. |
The study examined agricultural produce marketing in relation to gender empowerment in cross border along Nigeria-Niger border with the aim of identifying the socio-economic characteristics of the respondents, identifying characteristics of respondents’ cross border trade and the constraints faced by the respondents. One hundred respondents were selected with the use of systematic random technique. Primary data were collected from the respondents with the aid of interview guide structured in form of questionnaire and focus group discussion with other stakeholders like custom officials, as well as agriculture quarantine officers was performed. Univariate analysis like percentages, tables and pie charts and 3 point Likert scale were used to achieve the... |
Tipo: Report |
Palavras-chave: Produce marketing; Gender empowerment; Cross border trader; Northern Nigeria; Labor and Human Capital; Marketing. |
Ano: 2006 |
URL: http://purl.umn.edu/54401 |
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