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| Lasner, Tobias; Mytlewski, Adam; Nourry, Myriam; Rakowski, Marcin; Oberle, Martin. |
| The carp farmers of today face many challenges, with changing consumer habits, drought, losses of fish to avian predators and diseases presenting some of the most widespread threats. Our study has selected two European carp-farming areas as case studies: the Aischgrund in Germany and the Barycz Valley in Poland, where local stakeholders have initiated region-marketing concepts. The carp provides the core identity of these region-marketing. The region-marketing aims to boost touristic attractiveness of the regions and should indirectly support carp farmers in the strained economic situation for carp aquaculture. Notwithstanding, it is unknown, how the region-marketing effects carp farms' economics. Stakeholders were interviewed to explore the establishment... |
| Tipo: Text |
Palavras-chave: Benchmarking; Focus group; Profitability; Protected Geographic Indication (PGI); Stakeholder interviews. |
| Ano: 2020 |
URL: https://archimer.ifremer.fr/doc/00657/76867/83105.pdf |
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