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| Combris, Pierre; Pinto, Alexandra Seabra; Fragata, Antonio; Giraud-Heraud, Eric. |
| Until recently, fresh fruits such as pears were provided to markets as generic products. However, these products are now differentiated by cultivars, origins and appearances, as well as by companies production and processing methods. Therefore, we observe a lot of denominations of origin, retailers and private labels in order to signal the differentiation to the consumers, who are often willing to pay large price premiums for products with specific attributes. Indeed the value consumers put on fruits depends on the degree of product-information that are available to them and this information derives mainly from tasting and from the label of the products. In this paper, we used an experimental auction to investigate how quality attributes information... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Experimental auction; Willingness to pay; Quality signals; Food safety; Fruits.; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/7879 |
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| Raynaud, Emmanuel; Sauvee, Loic; Valceschini, Egizio. |
| For many agricultural products, the quality of the final products strongly depends on different stages of the productive chain. This stresses the importance of relationships between quality signal owners and suppliers in the vertical chain. Based on a New Institutional Economics analysis, the goal of this paper is twofold: (i) to design a framework to study the links between quality signaling, coordination in the supply chains and the institutional environment, (ii) to conduct a comparative analysis to identify, compare and explain the modes of organization implemented for the governance of different quality signs. The general hypothesis is that, in order to assure the credibility of a quality signal, there must be an efficient alignment between quality... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Alignment; Credibility; Governance structures; Quality signals; Agribusiness; L14; L15; L22. |
| Ano: 2002 |
URL: http://purl.umn.edu/24917 |
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