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Determinants of Consumer Preferences for Regional Food AgEcon
Henseleit, Meike; Kubitzki, Sabine; Teuber, Ramona.
In recent years an increasing consumer preference for regional food can be observed, both in Germany and in other European countries. Regression models investigating this region-of-origin effect are rare and in most cases the region or sample size under consideration is quite small. Different from that, the present study is based on a representative data set for Germany. Our objective is to identify and quantify the determining factors of consumers’ preferences for regional food. Therefore, a theoretical construct is proposed and tested empirically by using a binary logit model. The results indicate that cognitive and normative factors are the main determinants on consumer preference for regional food, whereas affective and socio-demographic variables only...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer preferences; Willingness to pay; Region-of-origin effect; Regional food; Binary logistic regression model; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7871
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