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| Messely, Lies; Dessein, Joost; Lauwers, Ludwig H.. |
| Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. Regional branding is aimed at creating a more distinctive image or reputation, which helps to increase regional competitiveness. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory... |
| Tipo: Journal Article |
Palavras-chave: Regional identity; Regional branding; Rural development; Community/Rural/Urban Development. |
| Ano: 2010 |
URL: http://purl.umn.edu/91126 |
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