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	Provedor de dados AgEcon (1) Autor Revesz, Balazs (1) Palavra-chave Customer relationship management (1) Institutional and Behavioral Economics (1) Relationship marketing (1) Relationship orientation (1) Tipo do documento Journal Article (1) Ano 2007 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última RELATIONSHIP ATTITUDE OF HUNGARIAN COMPANIES AgEcon Revesz, Balazs. Companies carrying out their business activities are looking for the key to long term success under constantly changing circumstances and economic conditions. In order to achieve company goals and in order to satisfy the needs of customers, companies are striving for establishing tight and long term relationship with their business partners and further interested parties nowadays. Companies exploring the sources of sustainable competitive advantage recognize that the effectiveness of the traditional marketing approach is decreasing, so there is a need to develop and apply a new and a more efficient marketing concept under these changed circumstances. The results of the survey conducted among Hungarian companies show that relationships play a more and more... Tipo: Journal Article Palavras-chave: Customer relationship management; Relationship marketing; Relationship orientation; Institutional and Behavioral Economics. Ano: 2007 URL: http://purl.umn.edu/58933 Registros recuperados: 1 Primeira ... 1 ... Última

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