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Getting Access Into the EU Market: A Coordination Challenge for the Brazilian Beef Chain AgEcon
Soares, Manoel Rossi; Miranda, Silvia Helena Galvao de; Zuurbier, Peter J.P..
Brazil is the world beef export leader since 2004, when he Bovine Spongiform Encephalopathy (BSE) crisis in the United States and the severe draught in Australia dropped those countries beef exports and gave Brazilian beef chain a unique opportunity to enter in new markets. Brazil is facing now a major challenge in terms of aggregating value, since its export volume is already stabilizing. The European Union (EU) represents the most demanding market in terms of quality and one in which Brazil can get a better remuneration for its products, as long as the country beef chain can develop new relationship strategies to provide such a specific product. This study aims to present some trends in the European market as well as to discuss them as opportunities for...
Tipo: Conference Paper or Presentation Palavras-chave: Beef chain; Brazil; Relationship strategies; Coordination forms; International Relations/Trade; Livestock Production/Industries.
Ano: 2005 URL: http://purl.umn.edu/24252
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