This study analyzes the competitiveness of countries exporting fruit juices into Japan through market structure analysis (MSA) within the context of the theory of consumer demand using the relative price version of the Rotterdam model and the block-wise dependent uniform substitute Rotterdam model. The models were estimated for six different types of fruit juices (orange, grapefruit, other citrus, apple, pineapple and grape juices imported from 18 countries) on monthly per capita data over the period December, 1995, to May, 2005, using the non-linear least squares (LSQ) in the Time Series Processor (TSP) program. Results indicate that the market structure underlying the competition for the Japanese fruit juice market is non-uniformly competitive, and most... |