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	Provedor de dados AgEcon (1) Autor Petkovic, Danijela (1) Radosevic, Milorad (1) Zaric, Vlade (1) Palavra-chave Agribusiness (1) Consumer/Household Economics (1) Consumers (1) Food Consumption/Nutrition/Food Safety (1) Republic of Serbia (1) Territorial competitiveness (1) Traditional agricultural and food products (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última CONSUMER PERCEPTION TOWARDS TRADITIONAL SERBIAN AGRICULTURAL AND FOOD PRODUCTS AgEcon Zaric, Vlade; Petkovic, Danijela; Radosevic, Milorad. Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 338 persons. The results were analyzed using univariant statistical analyses. The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field. Tipo: Conference Paper or Presentation Palavras-chave: Traditional agricultural and food products; Territorial competitiveness; Consumers; Republic of Serbia; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2009 URL: http://purl.umn.edu/57418 Registros recuperados: 1 Primeira ... 1 ... Última

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