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Price Determinants in Top Quality E-Auctioned Specialty Coffees AgEcon
Donnet, M. Laura; Weatherspoon, Dave D.; Hoehn, John P..
The US specialty coffee industry has grown from $1 billion in 1990 to $11 billion in 2006 and is expected to continue to grow into the foreseeable future. This growth particularly depends on prices coordinating the specialty coffee supply chain through two-way information exchange between roasters and producers. We analyze the determinants of specialty coffee prices by estimating a hedonic price function for specialty Central and South American coffees traded at e-auctions. We hypothesize that since specialty coffee is a differentiated product, prices will be determined by both sensory and reputation attributes. The results show that prices are influenced by the quality rating, which is a sensory variable, and by the quality rankings established in the...
Tipo: Working or Discussion Paper Palavras-chave: Specialty coffee; Hedonic price analysis; Differentiated food pricing; Sensory attributes; Reputation attributes; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/9310
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