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Lima-Filho,Dario de O; Hokama,Anderson S; Spanhol,Caroline P. |
The behavior of the fresh fruits and vegetable produce section was evaluated, under the point of view of the consumer, in three types of food retail stores in Campo Grande, Brazilian southeast: a grocery store ("quitanda"), a supermarket, and an open-air market. A quantitative-descriptive survey was conducted with 120 individuals, responsible for purchasing fresh fruit and vegetable produce for their homes. To accomplish that, twelve variables were investigated and adapted from the parameters used in the SERVQUAL model, in which the attributes of the retail outlet are pointed out, such as store hygiene and cleanliness and manner by which produce is displayed; employee training traits, such as courtesy and helpfulness; and quality, price range, and variety... |
Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Vegetable crops; Retail outlet; Retail performance; SERVQUAL method. |
Ano: 2009 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-05362009000100017 |
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Lusk, Jayson L.; Cevallos, Edgar. |
As the farm-to-retail price spread continues to grow, come cattle producers a beginning to consider integrating into the retail sector. Such a venture would require large investments in capital with uncertain return. This study seeks to determine the potential success of a stand-alone retail outlet selling “all natural” beef in an affluent area of Jackson, MS. Using choice-based conjoint analysis, demand for the new retail outlet is modeled as a function of the beef price at the store, distance of the store from consumers’ homes, distance of the store from consumers’ typical grocery store, and price of beef at substitute grocery stores. Simulation results suggest the proposed outlet could be a profitable venture, depending upon location and beef price. |
Tipo: Journal Article |
Palavras-chave: Beef; Conjoint; Demand; Retail outlet; Q13; D12; D4; M31. |
Ano: 2004 |
URL: http://purl.umn.edu/42939 |
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