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Registros recuperados: 5
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Market Segmentation Practices of Retail Crop Input Firms AgEcon
Reimer, Aaron; Downey, W. Scott; Akridge, Jay T..
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53746
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Retailer-led Regulation of Food Safety : Back to Spot Markets? AgEcon
Giraud-Heraud, Eric; Hammoudi, Abdelhakim; Soler, Louis-Georges.
At the end of the 1990s European retailers had significantly contributed to restructuring fresh agricultural product food chains (meat, fruit and vegetables), and had turned away from spot markets in order to create their own supply chains, based on private technical requirements and verification systems usually managed from within the firm. However, over the last few years a second type of system has appeared, as the range of standards adopted by retailers has been broadened to include generic standards common to several retailers. A telling example of this new approach is provided by the EUREPGAP protocol. In this paper we propose a theoretical analysis of this new procedure and its possible impacts.
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Spot markets; Retailer; Supply chain; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/24544
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Climate Change and International Markets for Australian Food Exports AgEcon
Creese, Jonathan; Marks, Nicki.
Purpose – The purpose of this paper is to alert food producers to emerging market demands associated with climate change. Design/methodology/approach – The study draws on literature review and applied market research. Findings – Many food retailers are applying pressure to their value chains to measure and manage carbon emissions. Although consumers play a role, consumers are not the main driver compelling retailers to respond to climate change. Research limitations/implications – This study only interviewed retailers in the United Kingdom and Japan as these are markets that are of particular interest for Australian food exporters. Originality/value – Consumers and retailers in export markets are responding to climate change. The research suggests that...
Tipo: Conference Paper or Presentation Palavras-chave: Climate change; Food; Agriculture; Value chain; Retailer; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty.
Ano: 2009 URL: http://purl.umn.edu/59186
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MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon
Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W..
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural...
Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/6713
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American consumer and Retailer Attitudes to wards Hand-Made Thai paper crafts Thai Agricultural
Rosalind, C. P.; Thanapase, W.; Winitchai, P..
Palavras-chave: Consume; Retailer; Attitudes; Hand-made; Paper; Crafts.
Ano: 2001 URL: http://anchan.lib.ku.ac.th/agnet/handle/001/5012
Registros recuperados: 5
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