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กระบวนการสร้างมูลค่าเพิ่มผลิตภัณฑ์ข้าวสารบรรจุถุงตามร้านค้าปลีกทันสมัยในประเทศไทย Thai Agricultural
Kittipong Trakoolchokumnuay.
Study of “The Value-Added Procession of Rice Products at Modern Trade in Thailand” aims to analyze the value-added procession of the rice products at modern trade in Thailand. This research is a qualitative research based on grounded theoretical methodology by using an in-depth interview with the 5 Key informants. The research methodology included the participant observation method with 20 rice consumers at modern trade. Additionally, the research also used the content analysis methodology to analyze texts and quality assurance symbols on the rice products. The results showed that the value-added procession of the rice products at modern trade in Thailand consists of 5 points which are 1. a value quality added of rice 2. the rice cultivation 3. the rice...
Tipo: Collection Palavras-chave: Rice products; Value added; Modern trade; Rice cultivation; Rice processing; Rice packageing; Quality assurance; Social responsibility; ข้าวสารบรรจุถุง; การสร้างมูลค่าเพิ่ม; ร้านค้าปลีก; คุณสมบัติข้าว; การเพาะปลูก; การแปรรูป; การบรรจุถุง; การรับประกันคุณภาพ; กิจกรรมเพื่อสังคมและสิ่งแวดล้อม.
Ano: 2012 URL: http://anchan.lib.ku.ac.th/agnet/handle/001/5331
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โครงการอันเนื่องมาจากพระราชดำริจังหวัดหนองบัวลำภู Thai Agricultural
Chana Srisompan; Sukwittaya Posopa; Waraporn Boonprakom; Ekasith Sakulku.
Udornthani Rice Research Centre had conducted the 3 Royal Development projects at Nongbualampoo province in 2013; i.e. the “Pid Thong Lang Phra” project, the “Mobile Agricultural clinic” under the patronage of HRH Crown Prince Maha Vajiralongkorn, and the “Family Love-bonding” project. The main objective of the activities conducted under these royal development projects was to set up the learning center for farmers in the communities about subjects on good seed quality production technology, appropriate cultural practices, and product development for value-added of the rice products. Farmers in the community can adopt these technologies to improve their production efficiencies, which will ultimately helps strengthening the family institution in...
Tipo: PhysicalObject Palavras-chave: Royal development project; Nongbualampoo province; Rice production; Rice processing; Rice cultivation transfer; Pid Thong Lang Phra project; Technology transfer; ข้าว; โครงการพระราชดำริ; การผลิตข้าว; การแปรรูปข้่าว; การถ่ายทอดเทคโนโลยี; เทคโนโลยีการผลิตข้าว; แหล่งเรียนรู้การผลิตข้าว; น้ำข้าวกล้องงอก; ไอศกรีม; จ.หนองบัวลำพู.
Ano: 2014 URL: http://anchan.lib.ku.ac.th/agnet/handle/001/5617
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