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| Registros recuperados: 11 | |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| The purpose of this paper is to assess the marketing management capabilities of SMEs producing traditional food products in EU through the development of a self‐evaluation tool. SMEs represent the greater part of European food firms and they find it very difficult to adapt to market changes, and to compete with big enterprises. In this context, marketing management capabilities play a key role in good SME performance in the market. The self-evaluation tool is developed in the innovative form of an interactive questionnaire published on the web. At the moment, the sample is composed by 60 traditional food producers located in three member states (Belgium, Italy, and Hungary) belonging to different sectors (cheese, beer, dry ham, sausage and white pepper).... |
| Tipo: Journal Article |
Palavras-chave: Marketing capabilities; Traditional food; SMEs; Cluster analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/97226 |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation. A self evaluation tool was developed by means of an interactive questionnaire, available on the web, aimed at assessing traditional food firms competitive... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing capabilities; SMEs; Traditional food; Linear regression; Agribusiness; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44318 |
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| Przezborska, Lucyna. |
| The paper is based on data from a questionnaire survey (interviews) conducted in the western part of Poland on 183 rural tourism and agri-tourism small and medium enterprises. The classification of enterprises was based on the methodology proposed by Wysocki (1996) and included the k-means clustering algorithm. As the result of the research three types of SMEs were separated, including the top resilient enterprises aimed mainly at tourism activity and usually connected with horse recreation, a cluster of mixed SMEs for which tourism activity was an additional and less important source of income, and a group of SMEs for which tourism activity was an additional but important source of income. The classification may be used as a hint for rural development... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agri-tourism; Rural tourism; SMEs; Rural development; Poland; Resource /Energy Economics and Policy; Q12. |
| Ano: 2005 |
URL: http://purl.umn.edu/24670 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence... |
| Tipo: Journal Article |
Palavras-chave: Marketing management capabilities; SMEs; Traditional products; Food sector; Agricultural and Food Policy; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/53565 |
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| POORANGI,MEHDI M.; KHIN,EDWARD W.S.; NIKOONEJAD,SHOHREH; KARDEVANI,ARASH. |
| The current climate of business necessitates competitions that are often tough and unpredictable. All organizations, regardless their size and scope of operation, are facing severe competitive challenges. In order to cope with this phenomenon, managers are turning to e-commerce in their respective organizations. The present study hinges upon exploring and explaining the different dimensions of the adoption of e-commerce among Small and medium enterprises, based on the Five Factors of Diffusion of Innovation Model derived by Rogers. In this study, however, we employed the survey methods. A questionnaire was distributed to 1,200 managers and employees in the manufacturing, service and agricultural sectors by email; with a response rate of 10%. The results... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: E-commerce adoption; SMEs; Rogers Model; Diffusion of innovation; E-business. |
| Ano: 2013 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652013000401593 |
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| Pérez Arrau,Gregorio; Muñoz Medina,Felipe. |
| G. Pérez Arrau, and F. Muñoz Medina. 2014. Human resource management in small and medium-sized vineyards in Chile. Cien. Inv. Agr. 41(2): 141-151. The focus of this paper is the identification of human resource management practices in small and medium-sized vineyards in Chile, identifying agents and relevant groups that allow a better understanding of how these companies manage their human resources. The research is based on 22 interviews held with personnel managers and key informants from a total of 16 wine-producing vineyards between 2009 and 2012. The research involved collecting studies and analyzing the specialized literature on human resource management in small and medium-sized enterprises (SMEs). The research highlights the features, relevant... |
| Tipo: Journal article |
Palavras-chave: Human resource management; Wine industry; SMEs; Chile. |
| Ano: 2014 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202014000200001 |
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| Registros recuperados: 11 | |
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