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'Scenario Adjustment' in Stated Preference Research AgEcon
Cameron, Trudy Ann; Deshazo, J.R.; Johnson, Erica H..
To assess demand for non-market goods, researchers must sometimes resort to direct elicitation of consumer tradeoffs with the use of surveys. Stated preference (SP) methods typically involve surveys of consumers wherein choice scenarios are posed to respondents and individuals are asked to indicate their preferred alternatives. As SP research has matured, much progress has been made to address a variety of well-known biases that can afflict demand estimates produced by these methods, but some concerns still remain. We use an existing survey designed to ascertain willingness to pay for private health-risk reduction programs to illustrate yet another potential source of bias. This bias is caused when not all respondents answer exactly the choice question...
Tipo: Conference Paper or Presentation Palavras-chave: Value of a statistical life; Value of a statistical illness profile; Health risk reductions; Stated preference; Scenario rejection; Scenario adjustment; Demand and Price Analysis; Q51.
Ano: 2007 URL: http://purl.umn.edu/9739
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