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Registros recuperados: 4
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Diversification of the marketing chains among organic producers AgEcon
Corsi, Alessandro; Borsotto, Patrizia; Borri, Ilaria; Strom, Steinar.
Diversification of consumers’ demand and environmental concerns are at the origin of a trend towards short marketing chains and towards direct links between consumers and farmers in developed countries. This paper explores farmers’ motivations for choosing these types of marketing chains and/or the “traditional” ones. To this purpose, a theoretical model of marketing chain choice is developed, and a multivariate probit model of organic farmers’ choice of the marketing chain is estimated from a unique data set of organic farms in an Italian region.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing chain; Short chain; Organic farms; Multivariate probit; Agribusiness; Farm Management; Marketing; Production Economics; Q12; D21; C25.
Ano: 2009 URL: http://purl.umn.edu/51422
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Short supply chain: analysis of the competitiveness of organic horticultural farmers at Italian regional level AgEcon
Bertazzoli, Aldo; Ruggeri, Arianna; Samoggia, Antonella.
The paper focuses on the competitiveness of organic horticultural farms implementing short food supply chain (SFSC), by analysing the organisational structures adopted by farmers and their economic performance. The collection of data based on face to face interviews with farmers and the review of the rural development plans of three central Italy regions. Results show that farms prefer a combination of organizational structures that involve both business to consumer and business to business strategies. A high number of farms realise direct selling to consumers implemented through in farm selling and market distribution channels. Nonetheless, farms performing the highest turnover take advantage from the support of informal or formal network of producers. At...
Tipo: Conference Paper or Presentation Palavras-chave: Short chain; Direct selling; Horticultural; Organisation; Economic performance; Community/Rural/Urban Development; Q13; R11.
Ano: 2010 URL: http://purl.umn.edu/94918
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Short Chain in FVG Region: An Evaluation of the Customer Satisfaction at the “Farmer’s Shopping Points” AgEcon
Rosa, Franco.
Farmer market, farmer shops, milk dispenser, 0‐Km are some of the new born initiatives for trading agricultural products at (or near) the farm gate, now spreading in EU‐USA; their purpose is to offer to the farmers the chance to trade directly their products, and offer to the consumers new shopping opportunities alternatives to conventional food marketing outlets. This study was addressed to test the customer satisfaction at the farmers’ shops created by a farmer cooperative. The experiment was performed in Friuli VG a North‐East region of Italy, with a survey using a questionnaire submitted to a number of customers randomly selected at the end of their shopping. The customer satisfaction (CS) was evaluated with the SERQUAL procedure consisting in...
Tipo: Conference Paper or Presentation Palavras-chave: Farmer markets; Short chain; Direct selling; Customer satisfaction; Shopping point; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Production Economics; Research Methods/ Statistical Methods.
Ano: 2010 URL: http://purl.umn.edu/100459
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The importance of obtaining a more balanced relationship between the long and short food chain in the worldwide market for farm and food produce. A contribution to the debate on the capabilities of the short chain. AgEcon
Sini, Maria Paola.
This paper is intended as an approach to the complex matter of the co-existence of long and short chains. It introduces a stimulus to further study these questions more thoroughly, which current market situations lead us to believe will be an interesting field, and one well worthy of consideration. The potentials and limits of short chain efficiency are analyzed in different contexts, in order to help identify its correct collocation in the search for the best combination of the different ways by which products can be released on the markets, with specific reference to the coexistence of the short and long chain. On this regard, a brief examination is also made of the effects of growing wholesaler power and the possibilities of a relevant control. Amongst...
Tipo: Conference Paper or Presentation Palavras-chave: Market; Short chain; Globalisation; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital.
Ano: 2010 URL: http://purl.umn.edu/95342
Registros recuperados: 4
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