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Diffusion of Innovations on Community Based Small Worlds: the Role of Correlation between Social Spheres 31
Tanimura, Emily.
Which types of networks favor the diffusion of innovations in the sense that an innovation whose intrinsic benefits are greater than those of an established choice will be able to replace the latter when it is initially used only by a small fraction of a large population? For deterministic and regular networks there are characterizations, based on a coordination game model of the diffusion of innovations. Here we study this question for a class of irregular random networks, Small world networks, which are of interest as more realistic models of social networks. We consider a random graph model based on a community structure, in which the choice of a parameter allows us to obtain as special cases several well known models, in particular Watts' Small world....
Tipo: Working or Discussion Paper Palavras-chave: Diffusion of innovations; Small World Networks; Contagion Threshold; Community Structure; Social Networks; Environmental Economics and Policy; D85.
Ano: 2010 URL: http://purl.umn.edu/96842
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