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	Provedor de dados AgEcon (2) Autor Janzen, Edward L. (1) Rosa, Franco (1) Wilson, William W. (1) Palavra-chave Specialty products (2) Agribusiness (1) Alliance. (1) Consumer/Household Economics (1) Cooperative (1) Customer satisfaction (1) Demand (1) GM (1) Genetically modified (1) IP (1) Identity preservation (1) Mean-End Chain (1) Multivariate analysis (1) Niche market (1) Non-GM (1) SEM (1) Segregation (1) Traceability (1) Mais... Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2002 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última COOPERATIVE MARKETING IN SPECIALTY GRAINS AND IDENTITY PRESERVED GRAIN MARKETS AgEcon Janzen, Edward L.; Wilson, William W.. Marketing of specialty and identity preserved grains has become an important strategy in the grain marketing industry and is being driven, in part, by consumer and processor demand and an interest in non-GM products. This study provides background and practices of numerous organizations involved in marketing of specialty/identity preserved grains. Supporting marketing activities are reviewed. Key factors in the success (or failure) of their efforts are identified. Major challenges facing the participants in the specialty/IP grain marketing industry are discussed. The primary focus is on the role of agricultural cooperatives and producer owned alliances. Tipo: Working or Discussion Paper Palavras-chave: Identity preservation; IP; Segregation; Traceability; Specialty products; Genetically modified; GM; Non-GM; Cooperative; Alliance.; Agribusiness. Ano: 2002 URL: http://purl.umn.edu/23558 Structuring Consumer Preferences with the SEM Method AgEcon Rosa, Franco. Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first part is dedicated to description of specialty foods for their capacity to create new niche markets. The MEC theory is introduced to explain the relations between attributes and consumers' perceptions of secondary needs revealed as benefit and values. The second part is dedicated to the empirical investigation of demand of a drink obtained from the "Olivello spinoso" a spontaneous plant. Empirical... Tipo: Conference Paper or Presentation Palavras-chave: Demand; Mean-End Chain; Multivariate analysis; Specialty products; Niche market; Customer satisfaction; SEM; Consumer/Household Economics. Ano: 2002 URL: http://purl.umn.edu/24966 Registros recuperados: 2 Primeira ... 1 ... Última

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