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Consumer perception of different organic certification schemes in five European countries Organic Eprints
Janssen, Meike; Hamm, Ulrich.
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to the mandatory EU logo and its scheme. The present study aims to identify potential added values that organic certification schemes could incorporate to differentiate themselves from the mandatory EU logo. The study explores consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date. The qualitative approach with focus group...
Tipo: Journal paper Palavras-chave: Values; Standards and certification Consumer issues European Union.
Ano: 2011 URL: http://orgprints.org/19184/1/Janssen_Hamm_Organic_Agriculture_Abstract.pdf
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