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PRIVATE LABELS: A MECHANISM FOR FULFILLING CONSUMER DEMAND FOR HEALTHY FOOD? AgEcon
Weaver, Robert D.; Moon, Yongma.
As consumer preferences rapidly evolve with respect to health-related attributes of food, many have questioned the performance of the conventional food industry to fulfill new demand. As the structure of the industry has shifted toward conditions where retailers have access to and incentive to respond to rapidly changing information concerning consumer preferences, it is relevant to consider the conditions under which retailers will offer private labeled healthy food products not available from national brand manufacturers. This paper presents a theory of the dynamic, stochastic decision of retailers to offer private label products that are close substitutes to national brands. Within the context of salient features of healthy foods, we examine the role of...
Tipo: Conference Paper or Presentation Palavras-chave: Private labels; Store brands; Health claims; Functional food; Real options; Product cannibalization; Food choice; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/116397
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Private Labels: A Sign of Changing Times AgEcon
Haas, Rainer; Weaver, Robert D..
A widely held view is that a dramatic shift is well underway in the structure of food system. First noticed at the farm level, contracting between retailers and fruit and vegetable growers for specific quality attributes signaled a shift from commodity style markets to relational transactions managed by retail grocers operating on massive spatial scales. By contracting directly with suppliers, retailers found they could more efficiently procure and manage characteristics of products and transactions that affect their performance. Similar contracting between meat processors and growers emerged in animal production. As a result of this shift, retailers define product specifications and contract their production. This new organizational form constitutes a...
Tipo: Conference Paper or Presentation Palavras-chave: Private labels; Store brands; Pull innovation; Consumer‐orientation; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods.
Ano: 2010 URL: http://purl.umn.edu/100586
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Vertical competition between manufacturers and retailers and upstream incentives to innovate and differentiate AgEcon
Venturini, Luciano.
Vertical competition, namely competition between retailers' store brands (or private labels) and manufacturers' brands has become a crucial factor of change of the competitive environment in several industries, particularly in the grocery and food industries. Despite the growing literature on the determinants of the phenomenon, one topic area regarding the impact of vertical competition on the upstream incentives to adopt non-price strategies such as product innovation as well as horizontal and vertical product differentiation has so far received little attention. An idea often put forward is that the increasing bargaining power of retailers and higher vertical competitive pressures can have negative effects on such incentives by lowering manufacturers'...
Tipo: Conference Paper or Presentation Palavras-chave: Vertical competition; Store brands; Delisting; Optimal advertising; Industrial Organization.
Ano: 2006 URL: http://purl.umn.edu/10050
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