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Breitenbach,Raquel; Bündchen,Andréa; Brandão,Janaína Balk; Caires,Leonardo Marques. |
ABSTRACT: The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria... |
Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Agro-industries family; Importance-performance matrix; Competitiveness; Strategic orientation; Strategic positioning; Northern Rio Grande do Sul. |
Ano: 2017 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782017000500931 |
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