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Vertical Coordination and Grower Organization in the Supermarket Fruit and Vegetables Supply Chain in Croatia AgEcon
Goetz, Linde; Njavro, Mario; Hanf, Jon Henrich; Pieniadz, Agata.
Abstract: The means by which fruit and vegetables growers are linked with the upstream partners in the supermarket supply chain are investigated in 15 semi-structured interviews with inter alia the managers of Croatia’s five major supermarket chains. Contrasting to existing literature we find that supermarkets vertically coordinate with larger growers directly through loose 1-year marketing contracts specifying the terms of payment, without giving financial or technical assistance to the farmers. An exception is the largest Croatian supermarket which has a dominant position in the market and sometimes provides comprehensive farm assistance or even fully vertically integrates farm production. Wholesalers more often provide farm assistance to FFV growers....
Tipo: Conference Paper or Presentation Palavras-chave: Supermarket supply chain; Vertical coordination; Fruit and vegetables; Farm assistance; Producer organization; Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58020
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