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| Goodhue, Rachael E.; Rausser, Gordon C.. |
| American agriculture is shifting from homogeneous commodities to differentiated products. Value differentiation, the process by which agrifood chain actors isolate, match, and exploit heterogeneity in consumer preferences and product attributes, is examined. Value differentiation is characterized by complementarities across four activities at each stage of the production chain: product characteristic measurement, product characteristic production, coordination between stages, and customer preference detection. Complementarities at the firm level are modeled using supermodularity. The model's predictions are discussed, as are potential testing approaches, and implications are presented for agrifood firms, marketing orders, and returns to research. |
| Tipo: Journal Article |
Palavras-chave: Complementarities; Supermodularity; Value differentiation; Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/31069 |
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| Saak, Alexander E.. |
| The geographic concentration of production of main field crops in several growing regions is a distinctive feature of U.S. agriculture. Among many possible reasons for spatial concentration, I study here the effects of the distribution of end users and terminal markets on acreage allocation. The presence of multiple terminal markets in a growing area may allow for a more flexible marketing plan, along with introducing more idiosyncratic demand uncertainty associated with each consumption point. To take better advantage of future marketing opportunities, growers, depending on their location relative to terminal markets, may adjust the crop mix produced on the farm. I characterize the types of environments that lead to a spatial production concentration of a... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Commodity prices; Location; Marketing; Production concentration; Supermodularity; Systematic risk; Industrial Organization. |
| Ano: 2003 |
URL: http://purl.umn.edu/18557 |
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| Saak, Alexander E.. |
| In a marketing environment, the demand conditions, the costs of shipping and storing grain varieties, the interest rate on farm loans, and the distribution of cropland in the area are important determinants of growers' planting decisions. In this article, I focus on a market for two quality-differentiated agricultural commodities: one produced with the use of biotechnology and the other, without. I develop a model for analyzing the equilibrium planting and marketing decisions made by geographically dispersed producers during the marketing year following harvest. I identify the types of marketing environments leading to a greater concentration of equilibrium acreage planted to a particular grain variety near the market and investigate the effects of the... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Commodity prices; Grain storage; Location; Marketing; Product quality; Supermodularity; Crop Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/18427 |
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