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| Belaya, Vera; Torok, T.; Hanf, Jon Henrich. |
| In order to manage supply chain relationships effectively both aspects - the need to align the actions in order to coordinate the network and the alignment of interests of cooperating actors – are important. Therefore, the coexistence of both cooperative and competitive constructs should be recognized, where power coexists alongside with trust. Many scientific works have been written on power and trust as constructs of business-to-business relationships separately. However, most of the existing relationship marketing literature studies power and trust in relation to conflict or satisfaction, and the link between power and trust in the supply chain context appears to be largely ignored as a research topic. Some scientists assert that power negates... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Power; Trust; Supply Chain Relationships.; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/43925 |
