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Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement AgEcon
Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D..
Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the significant attention and growth surrounding sustainable foods, there is still a demand for research investigating the intersection of economic and psychological factors that can aid in predicting and explaining consumer behavior. This paper uses an attitude-behavior framework, the Theory of Planned Behavior, to explore the predictive ability of psychological concepts of willingness to pay for different attributes associated with sustainable foods. Consumer attitudes...
Tipo: Conference Paper or Presentation Palavras-chave: Sustainable food; Willingness to pay; Theory of planned behavior; Perceived consumer effectiveness; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010 URL: http://purl.umn.edu/56494
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UK Consumers Priorities for Sustainable Food Purchases AgEcon
Clonan, Angie; Holdsworth, Michelle; Swift, Judy; Wilson, Paul.
Although interest in ‘sustainable food’ has grown substantially in recent years, an official definition for sustainability has yet to be agreed upon. ‘Sustain: the alliance for better food and farming’ provide guidance to consumers wishing to make more sustainable food purchases, in the form of seven guiding principles. Using these principles, this study seeks to assess UK consumer’s priorities towards sustainable food. A detailed structured questionnaire explored shopping habits, attitudes to sustainable food components (organic, fair-trade, local food and animal welfare), stated purchasing behaviour and demographic information. Questionnaires were sent to 2,500 randomly selected Nottinghamshire (UK) residents. A response rate of 35.6% was achieved. The...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer; Sustainable food; Purchasing behaviour; Free range; Local; Animal welfare; Food Consumption/Nutrition/Food Safety.
Ano: 2010 URL: http://purl.umn.edu/91948
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