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	Provedor de dados AgEcon (3) Autor Akridge, Jay T. (2) Reimer, Aaron (2) Boehlje, Michael (1) Downey, W. Scott (1) Gray, Allan W. (1) Kolega, Ante (1) Kovacic, Damir (1) Radman, Marija (1) Mais... Palavra-chave Marketing (3) Target marketing (3) Crop inputs (2) Distribution channel (2) Market segmentation (2) Retailer (2) Agribusiness (1) City markets (1) Consumer segmentation (1) Croatia (1) Food Consumption/Nutrition/Food Safety (1) Fruit and vegetable (1) Q10 (1) Q13 (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Working or Discussion Paper (1) Ano 2009 (1) 2007 (1) 2002 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia AgEcon Kovacic, Damir; Radman, Marija; Kolega, Ante. Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is identification and description of the different market segments based on the relevant buying characteristics of the consumers, that is their psychological, geographic and socio-demographic characteristics. The result of this research will be used as basis for the target marketing. We used mail survey method with structured questionnaire in this research. The survey was made in June 2000 on the random sample of 1000 buyers on the city markets in Zagreb, Rijeka, Split... Tipo: Conference Paper or Presentation Palavras-chave: Croatia; City markets; Fruit and vegetable; Consumer segmentation; Target marketing; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2002 URL: http://purl.umn.edu/6963 Market Segmentation Practices of Retail Crop Input Firms AgEcon Reimer, Aaron; Downey, W. Scott; Akridge, Jay T.. The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers. Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13. Ano: 2009 URL: http://purl.umn.edu/53746 MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W.. While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural... Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing. Ano: 2007 URL: http://purl.umn.edu/6713 Registros recuperados: 3 Primeira ... 1 ... Última

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