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	Provedor de dados AgEcon (1) Autor Akridge, Jay T. (1) Martens, Bobby J. (1) Palavra-chave Agricultural Finance (1) Customer relationship management (1) Market segmentation (1) Marketing strategy (1) Technology implementation (1) Tipo do documento Journal Article (1) Ano 2006 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView AgEcon Martens, Bobby J.; Akridge, Jay T.. This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered. Tipo: Journal Article Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance. Ano: 2006 URL: http://purl.umn.edu/8201 Registros recuperados: 1 Primeira ... 1 ... Última

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