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Consumer preferences of genetically modified foods of vegetal and animal origin in Chile Ciênc. Tecnol. Aliment.
Schnettler,Berta; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela.
Given the debate generated by Genetically Modified (GM) foods in developed and developing countries, the aim was to evaluate the importance of determining factors in the preference of consumers in Temuco and Talca in central-southern Chile for GM foods using conjoint analysis and to determine the existence of different market segments using a survey of 800 people. Using conjoint analysis, it was established that, in general, genetic modification was a more important factor than either brand or price in the consumer's decision to purchase either food. Cluster analysis identified three segments: the largest (51.4%) assigned greatest importance to brand and preferred genetically modified milk and tomato sauce; the second group (41.0%) gave greatest importance...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Genetically modified foods; Milk; Tomato sauce; Conjoint analysis; Cluster analysis.
Ano: 2012 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612012000100003
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