| The objective of this study was to identify the relevant attributes of the services offered for the transporter, under the point of view of the shipper. The understanding of the preferences of the users of the transport services is important for the identification of the necessities and developments waited in the market. The relevant attributes had been raised under the bedding technician of the declared preference, in the form of ranking, using the method of confusing in the application of the cards to the shippers of grains in the state of the Paraná. The results had signaled for a significant concern with the fulfillment of contracts with customers and commitments in the ports and ships. As it could be evidenced, the shippers reflect the concern of the... |
